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Travel Journal

Founder’s note: walking the route before you do

25 August 2026 ·Karim Errachiki ·7 min read
FROM THE ROAD

A route can look perfect on a map and still feel wrong on the road. Walking it before guests arrive is how the small problems show themselves: the transfer that is too tight, the lunch that needs another half hour, the hotel room that looked better online.

Founder's note: walking the route before you do — temporary Journal demo image
Demo route-testing image — replace with Karim’s working-on-the-road photography.
01

The work between the highlights

Most of the journey is built in the spaces nobody photographs.

Testing a route means paying attention to the transitions. How long does it really take to leave the medina? Is the next stop worth the detour? Does the day still have room if someone wants another tea?

Those details do not make a dramatic itinerary line, but they decide whether the group spends fourteen days moving through Morocco or fourteen days being moved around it.

I want the route to feel considered before a traveller ever has to think about it.
02

Why we keep changing it

A good route is not precious. If a property slips, a drive feels too long, or a better local connection appears, the journey should change. The point of walking it first is to make those decisions before guests have to absorb them.

KEEP GOING

If reading this confirms what some travellers quietly suspect — that you'd rather someone who lives this handle it for you — that's exactly what our journeys are for.

SEE THE JOURNEY